How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 25.06.2025 02:13
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Place
Processes
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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
Do you realize people believe that story about Taylor Swift? Do you not say it is satire?
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
60 years ago, Ed White went out for walk photo of the day for June 3, 2025 - Space
People
Price
Good marketing is doing this well.
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